Veronica Williams

Veronica has been a marketing executive her entire professional life. She has experience in all aspects of marketing including developing brand strategy, executing multi-channel campaigns, and overseeing website development and reconstruction. She’s delivered results for ski resorts, outdoor sports equipment companies, law firms, energy companies, financial institutions, pond management providers, and direct-to-consumer manufacturers.

In 2005, Veronica bought her first horse and shortly after started barrel racing. Several horses and a broken back later, Veronica started studying natural horsemanship and very quickly identified several key common threads between good leadership and least-resistance horse training. In the hopes of helping leaders find a more empathic style, Veronica came up with Unbroken Leadership. Still in its nascent stages, Unbroken Leadership is a program designed to help people who want to improve their leadership capabilities and skills, whether as executives, teachers, coaches, or parents, using horses as teachers.

What you can expect to hear from Veronica is about the journey to creating Unbroken Leadership, what the program is about, how working with horses has changed her life, and what it has been like to try to start something from nothing.